The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”
As Cicero would put it um, not so fast. The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.
There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t).
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.
Torino showroom
Of course, we’d be remiss not to include the veritable cadre of lorem ipsum knock offs featuring:
Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”
Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”
Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.
Legal Ipsum – Fully unlicensed legalese for those times you don’t want to pay $400/hr.
January Glow Within Series – American Ginseng Flavour (À la carte)
January Glow Within Series - American Ginseng Flavour (À la carte)
Our Glow Within Series only served the good quality of raw bird nest originated from our own bird house farm. All the raw bird nests are carefully picked the best quality which the swiftlets are living in a very good and healthy condition of bird house. The bird nest is precisely cleaned with hand picking method, high level of hygiene factory, high pressure boiling method before delivering to your door step. Natural bird nest texture with a touch of Pandan will definitely make you satisfy with it! American Ginseng is gift from mother earth. American Ginseng is a light tan, gnarled root that often looks like a human body with stringy shoots for arms and legs. Native Americans used the root as a stimulant and to treat headaches, fever and indigestion Not sure is the tastes of this series fit your appetite? Get À la carte for trial before getting the whole meal.
January Glow Within Series – Honeycomb Sugar Flavour (À la carte)
January Glow Within Series - Honeycomb Sugar Flavour (À la carte)
Our Glow Within Series only served the good quality of raw bird nest originated from our own bird house farm. All the raw bird nests are carefully picked the best quality which the swiftlets are living in a very good and healthy condition of bird house. The bird nest is precisely cleaned with hand picking method, high level of hygiene factory, high pressure boiling method before delivering to your door step. Natural bird nest texture with a touch of Pandan will definitely make you satisfy with it! Honey rock sugar is a traditional sweetener Honey rock sugar is an excellent source of energy boost and it also acts as a digestive alongside fennel seeds. You can have a few pieces of mishri after a meal. Not sure is the tastes of this series fit your appetite? Get À la carte for trial before getting the whole meal.
